Deepak Sirdeshmukh

Presentations

Select conference talks, invited lectures, and seminars.

• Google Brand Equity: My Framework Applied to Claude
  Applies the SSS trustworthiness framework to evaluate Google's brand equity position relative to Claude across search, AI assistant, and workspace contexts.
• RULE: Developing Compelling Value Propositions
  Introduces the RULE framework for building value propositions that are relevant, unique, lasting, and evidence-based. Developed for executive education contexts; applied across healthcare, technology, and consumer services.
• Patient Medication Compliance: How Digital Health and AI Help
  Examines the behavioral and relational drivers of patient compliance and reviews how digital monitoring and AI-assisted feedback loops can address them.
• Learning Better, Learning More: How You Build and Apply Knowledge
  A framework for deliberate knowledge acquisition and application, drawing on cognitive psychology and personal experience in research and practice.